Top-down processing, also known as conceptual-driven processing, happens when we form our perceptions from what we gather from a 'big picture' ( Gregory ). We make our best guess of what we see based on an expectation of what the situation is, what you have been told to believe, your institutional knowledge, and your recent experiences. In other words, we make calculated assumptions based on what we think we see.


At COUNTERPLAN we provide a means to challenge, or confirm the 'big picture' assumptions with 'big picture' mapping that dissolves into local area analysis.



Our Brains process visual data 60,000 times faster than text. By converting economic data analysis to visual and interactive mapping we are providing the foundation baseline for COUNTERPLAN action.


The analysis is always designed to highlight similarity and comparability between data. The most important visual interaction is highlighting patterns and allowing that perception to occur.


Mapping data to be interactive allows the user to examine and deep dive into local economic data by identifying visual patterns or differences that are formed within small geographic areas.