There needs to be a fundamental shift in the way we visualise economic systems. The 8th way is to VISUALISE the COUNTERPLAN that is the 7 Ways*(see below for Kate Raworths' theory of Doughnut Economics) accessible and interactive. What better goal than to develop a methodology that takes real world system conditions and interactively maps them in a way that illustrates these systems from local and micro level to global macro level. A methodology that shows how each interaction of social, environmental, employment and policy influences those economic systems at similar or disparate levels, each economic system interacting with its neighbour, its parent or offspring. At COUNTERPLAN we are initiating a method that will achieve this goal.


Think about local economic systems and how they interact with, and are formed by, human interventions to the environment, society and built area. Local economic systems, and therefore human activity, are the components of global economic systems. The balance between active and inactive local economic systems produces global effects, they are, in a habitable system, the jam within a multi-dimensional doughnut. Sometimes there is too much or too little jam - so COUNTERPLAN.


Cumulative local variations to the social foundation elements of the doughnut must have impact on the ecological ceiling dimension of the same doughnut. Importantly, the impact at the base may not be isolated to one aspect of the ceiling. For example, improving housing will generate dimensional shifts that will vary the overshoot or undershoot of the ceiling depending on resources used to construct, land consumed, occupation type, proximity to employment and energy use. We see the system as a interlinked fluid global-local system that contracts and expands as pressures are placed or removed by local activity or intervention. Pulling in or squeezing out the jam from the doughnut.


*Doughnut Economics, Seven ways to think like a 21st century economist, KATE RAWORTH,2017

Kate's 7 Ways of thinking:

  1. Change the goal: from GDP growth to the Doughnut.
  2. See the big picture: from self-contained market to embedded economy.
  3. Nurture human nature: from rational economic man to social adaptable humans.
  4. Get savvy with systems: from mechanical equilibrium to dynamic complexity.
  5. Design to distribute: from ‘growth will even it up again’ to distributive by design.
  6. Create to regenerate: from ‘growth will clean it up again’ to regenerative by design.
  7. Be Agnostic about Growth: from growth-addicted to growth-agnostic.